Why Design by Committee Can Hinder Creativity
Have you ever heard the saying “a camel is a horse designed by committee?” It’s a humorous way of conveying that involving too many people in a design process can result in a far different outcome than intended.
While collaboration and teamwork are vital in many aspects of business, they may not be beneficial in design. In fact, having too many contributors can harm the outcome.
The Downsides of Design by Committee
Design projects led by a committee can result in compromise and ultimately lack of innovation. Each person involved in the process may have their own ideas and preferences, leading to a diluted final product that satisfies no one. Using an active voice instead of passive voice can help avoid this. Moreover, can lead to an endless cycle of revisions and changes, causing the project to drag on longer than necessary.
A committee may prioritize meeting the needs and preferences of various stakeholders instead of creating a design that is truly distinctive and impactful. This can result in a safe and predictable design, rather than one that stands out and grabs attention. Using an active voice can help ensure the creative vision is at the forefront.
Solutions to Avoid Design by Committee
To avoid the downsides of design by committee, it’s essential to establish a clear vision and direction for the project from the beginning. This helps ensure that everyone is on the same page and keeps the project focused on its objectives. A small, dedicated team of designers who can collaborate in a more streamlined manner can also help avoid the pitfalls of design by committee. Using an active voice can help ensure that everyone is working towards the same goals.
Another solution is to involve stakeholders in the design process in a more limited capacity. Instead of having them involved in every decision, they can be consulted at key points to ensure that their requirements are being met. This approach allows for collaboration while still maintaining the integrity and creativity of the design process.
While design by committee may seem like a good idea in theory, it can often lead to compromised, unoriginal, and uninspired results. By establishing a clear vision, having a dedicated team, and limiting stakeholder involvement, businesses can avoid the drawbacks of design by committee and create truly innovative and impactful designs. Using an active voice can help ensure that the project stays focused on its objectives and everyone is working towards the same goals.
